• Leading data-driven automotive business intelligence company Autofutura acquires Chrysalis Loyalty
• Christian Erlandson will lead the combined companies
• Acquisition broadens commercial offer for global automotive OEMs, Fleet Operators, Financiers and Retailers in rapidly evolving industry

Autofutura, the global data-driven business intelligence provider, backed by Inflexion Private Equity, has acquired Chrysalis Loyalty (Chrysalis), a leading supplier of loyalty solutions for manufacturers, finance companies and retailers, to deliver an unrivalled offering in the automotive industry.

Autofutura and Chrysalis Loyalty provide complementary solutions to the global Lead Management, Loyalty and Retention, and Risk Management, solutions to the global automotive industry. Chrysalis specialises in the retail sector, while Autofutura has expertise in both the fleet and retail sectors.

Christian Erlandson CEO of Autofutura commented: “Combining the leading-edge capability and reach of Autofutura with the renowned pedigree of Chrysalis Loyalty creates a unique fusion of expertise. Forged into one focused team, our new venture will leverage best of breed technology and data, giving us an unparalleled offering in the market. Through our enriched suite of solutions, we will be expertly positioned to support both new and existing clients as they seek to capitalise on opportunities today and future-proof their operations and strategic planning decisions for tomorrow.”

The global automotive sector is rapidly evolving, with significant growth in ecommerce, mobility and evolving vehicle ownership models. Now more than ever, the ability to retain customer loyalty, through a seamless and engaging customer experience, with personalised finance offerings, is key to success in the automotive industry. As is the ability to identity and track emerging industry trends, as well as anticipate, plan and react from a commercial perspective.

The acquisition, which saw Autofutura advised by Taylor Wessing and GCA Altium, will see the business consolidate the expertise and resources of the two privately owned companies to provide clients with an even more diverse and robust suite of solutions and consultancy focused around Lead Management, Customer Relations Management (CRM), Loyalty and Retention. The new structure will also enable the larger business to expand its capability and underpin organic global growth opportunities, by leveraging access to mutually beneficial markets, specifically in the UK, Europe and APAC.

The blend of assets such as Data Warehousing, Portfolio Analysis, Call Centres, Training and Consultancy provided by Chrysalis and elements such as Forecasting Tools, Re-Evaluation Acquisition modules and IT Optimisation offered by Autofutura, will ensure every customer and potential customer’s needs are met, both now and in the future.

The new entity will be led by Autofutura’s CEO Christian Erlandson, with Chrysalis Loyalty CEO and Founder Jolyon Barker progressing to a new role as Strategic Adviser under the new structure. Newly combined, the company will serve customers in over 20 markets via its UK-based headquarters and international offices in Australia, Canada and Germany.


Jolyon Barker Founder and former CEO of Chrysalis Loyalty, now Strategic Adviser to the merger, commented: “When Chrysalis launched in 2004, we defined a new approach to retention and loyalty technology with our award-winning Key2Key software platform. I am excited that Autofutura and Chrysalis are now joining forces. The combination of our highly skilled and dedicated teams, leading-edge global-data insights and technologies will provide OEMs, Fleets, Financiers and Retailers an even greater wealth of customer acquisition, retention and renewal assets, which have never been more crucial for delivering success than in this period of remarkable transformation within the global automotive industry.”