Autofutura, leading provider of global automotive sales, retention and renewal software solutions, has today appointed data and analytics expert Christian Erlandson to the position of CEO, effective 1st June 2020.

Christian is an experienced business executive and leader in the business information services industry with over 25 years’ experience, he joins from GfK where he had been at the helm as CCO since 2017. Prior to GfK he has served as CEO UK and Managing Director Europe for Dun & Bradstreet. In this position he successfully implemented a European strategy that delivered sustainable long-term revenue growth.

On his appointment Christian said: “Autofutura is a true leader within the automotive industry and I look forward to engaging with our customers to build upon the Company’s excellent product and service offerings and continue to provide value-add solutions across our client-base. I plan to build upon the excellent reputation Autofutura has in the market and ensure we continue to develop innovative solutions for our clients that provide the growth required to ensure a safe and enjoyable environment for our team. It’s an exciting time to be joining Autofutura.”

This appointment comes at a pivotal moment for Autofutura with the automotive market experiencing unprecedented levels of change and volatility. He will be working closely with the team from Inflexion, key customers and the Autofutura team to continue launching innovative solutions to the market.

Tom Pemberton, Investment Director at Inflexion, added: “Christian has strong expertise scaling up and growing fast-moving tech companies. He is a proven expert in understanding customer needs, as well as in helping companies to expand internationally, and strategically drive digitalisation across the business. We are really excited to have him on board.”

David Riemenschneider, Chairman at Autofutura, added: “Christian is an excellent business leader, whose drive and focus are wholly welcomed into the firm. His commitment to delivering growth for software business in multiple sectors, means Christians’ appointment is an important step in our strategy to evolve our global business strategy.”